I repeat: That’s another grand just for a monitor stand. He was completely unprepared for the Apple faithful to question the glorious technology being bestowed upon them.Īpple continued to strike fear into bank accounts everywhere when it announced that the stand for the Pro Display XDR would cost another $1,000 ( £790) on top of that. ![]() The crowd, which was mostly enthusiastic until then, erupted into cautious murmurs - enough to make Ternus stammer as he continued on. One hour, forty two minutes and five seconds into the keynote stream, he revealed that the Pro Display’s stand is a separate $999 purchase. But then there was one more thing, and not the good kind. That’s pricey, but reasonable considering all of the features it offers. John Ternus, the company’s VP of hardware engineering, had just revealed that the Pro Display XDR, its new high-end 6K monitor, will cost $4,999. You can pinpoint the exact moment when Apple lost the WWDC audience on Monday.
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